Haripriyanga K
Digital Marketing Analyst | Performance Marketer | Paid Ads Channels | SaaS | Data-Driven
- Role
- Digital Marketing Analyst at Zoho
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Haripriyanga K
Results-driven Digital Marketing Analyst with a strong background in performance…
Experience
Digital Marketing Analyst
May 2022 — Present · Chennai, IN
Google Ads & Bing Ads (Microsoft Advertising)In the SaaS space, I manage Google Ads and Bing Ads campaigns with a focus on performance and lead generation. I regularly monitor ad performance, tweak underperforming elements, and initiate new campaigns based on insights from past data and evolving strategy. Additionally, we run experiments (A/B tests, bid strategies, ad creatives) to continually improve both lead quality and quantity, ensuring budget is aligned with business goals. LinkedIn Ads & Twitter AdsI use LinkedIn and Twitter Ads to run strategic brand awareness campaigns that elevate our product\'s visibility and credibility within our target markets. These campaigns are designed not just to gain impressions, but to position the product as a valuable solution in the minds of decision-makers, especially in B2B SaaS segments. Third-Party ListingsTo extend our reach, I actively identify and evaluate third-party platforms for product listings. By placing our product and key features on relevant industry or software directories, I help increase brand visibility, generate qualified leads, and reinforce product positioning in the competitive SaaS market. Zoho AnalyticsI use Zoho Analytics to turn complex datasets into easy-to-understand charts, dashboards, and pivot tables. This allows me to extract deep insights and present clear reports that inform both marketing and strategic decisions. Based on these insights, I help drive experimentation and optimization in our digital campaigns for better outcomes. Excel, SEMrush, Ahrefs & Other ToolsI use Excel (including advanced formulas and pivoting) for day-to-day data analysis and performance reporting. For SEO and competitive intelligence, I work with SEMrush and Ahrefs to perform keyword research, monitor competitors, and guide our content strategy. These tools help me keep our digital presence both informed and competitive.
Education
AIMS IBS Business School
Master's degree, master in business administration
2018 — 2020
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