Haripriya Srinivasan
Growth & Performance Marketing Expert Driving D2C Growth | ROAS Maximization
- Role
- Digital Media Specialist at ScaleX
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Haripriya Srinivasan
As a dedicated and results-oriented growth marketing professional, I specialize in…
Experience
Digital Media Specialist
Jun 2023 — Present · Chennai, IN
Led Quick Commerce ad campaigns on Instamart, boosting ROAS. Designed and executed go-to-market strategies for new product launches. Managed high-performing lead generation campaigns on Meta and Google, achieving low CPL and expanding top-funnel reach through YouTube awareness campaigns. Scaled D2C brands across diverse categories, increasing website traffic and driving sales through strategic ad efforts on platforms like Amazon, Zepto, and BlinkIt.
Education
P. S. Senior Secondary school
High School Diploma, Business/Commerce, General
2018 — 2020
M.O.P. Vaishnav College for Women (Autonomous)
Bachelor's degree in marketing, Marketing/Marketing Management, General
2020 — 2023
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