Harini Sivakumar

About Harini Sivakumar

An astute professional with 14+ years of combined experience in Digital Marketing, Business Development and Market Research activities • Experienced in end‐to‐end digital marketing activities including Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Campaigns, Content Syndication • Expertise in different digital marketing tools and platforms – SEO: AuthorityLabs, Ahrefs and SEOprofiler -SMM: Facebook, Twitter, LinkedIn – Email Campaign: Eloqua, HubSpot, MailChimp, Sendloop and AWeber • Proficient in evaluating performance of website marketing, email campaign, social media campaigns and providing marketing reports to the marketing head • Good at analyzing the traffic flow and click‐through data to determine most efficient messaging strategies for innovative products and services • Ability to provide strategy and budget recommendations for digital channels based on campaign objectives and developed effective multi‐platform marketing messages that boosted inside sales • Expertise in identifying target market segment and product positioning strategies with the help of top management • Possesses excellent written and oral communication skills and strong customer analytical skills. Ability to work without the need for direct supervision for achieving the business

Experience

1. Digital Marketing Manager - Mena

   Zoho

   Jan 2025 — Present · Chennai, IN

Education

• Bharathidasan Institute of Technology

  Bachelor's Degree, Biotechnology

  2006 — 2010

• Anna University Chennai

  Master of Business Administration (M.B.A.), Marketing and Production

  2008 — 2011