Harini R. V.
Digital Marketing Manager | Social Media Marketing | PPC | SEO | Email Marketing | Project Management
- Role
- Digital Marketing Manager at IDP Education Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Harini R. V.
I’m a digital marketer with 9.7 years of experience helping brands grow through smart…
Experience
Digital Marketing Manager
Apr 2022 — Present · Chennai, IN
I currently lead end-to-end marketing for IDP Hotcourses – India, driving both online and offline strategies to generate high-quality student leads for international education programs.I work closely with cross-functional teams, including counsellors and telecallers, to streamline lead management workflows—making sure no leads fall through the cracks and everything runs smoothly.On the digital side, I fully own website marketing—from tracking performance and optimizing key areas to managing day-to-day maintenance. Collaborating with product, design, and dev teams, I led initiatives that improved the site’s user experience and increased conversions by 40%.I’ve planned and executed cross-channel campaigns across Google Search, PMAX, Meta, LinkedIn, Snapchat, Quora, and YouTube, which led to a 30% YoY growth in qualified leads.I also focused on SEO to improve organic visibility, resulting in a 25% increase in site traffic. Built out custom GA4 and Looker Studio dashboards to monitor key metrics like CPL, CTR, ROAS, and conversions—ensuring every decision is backed by data.Made sure all campaigns met GDPR compliance standards.One of the highlights: a referral campaign that helped cut cost per lead by 80% and boosted conversion rates by 50%.
Education
Pavendar Bharathidasan College of Engineering and Technology
Bachelor of Engineering - BE
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.