Harikrishna Rao
Growth Marketing catalyst. Leading strategy & execution at the intersection of Revenue Marketing., Product Marketing, Mktg. Operations, & MarTech. Mgmt. Bias to action through servant leadership.
- Role
- Sr Director of Demand Generation & Marketing Operations at Intertek
- Location
- Grosse Pointe, MI, US
- LinkedIn followers
- 500 followers
About Harikrishna Rao
I\'m passionate about defining marketing strategies, raising brand awareness, and building innovative campaigns to enable sales resulting in increased profitability and expanded business. I love challenging myself in creating compelling narratives to promote and foster the adoption of technology products and services. I have 10+ years of experience in the technology industry supporting SaaS products for Automotive/Collision Insurance, Operational Risk & ESG, 3D Imaging of physical spaces, CPQ for Smart Commerce and most recently IoT connectivity. I\'ve also worked in Product Management and was heavily involved in the functional design and testing of Consumer software offerings early on in my career. I received my M.B.A. and my M.S. in Electrical Engineering (Power Systems) with a focus on renewable energy technology in Aug. 2012 from the University of Illinois. While at the University of Illinois I was involved in multiple projects in technical and management consulting with a focus on renewable energy and technology.We>Me. My favorite poem is \'If\' by Rudyard Kipling.
Experience
Sr Director of Demand Generation & Marketing Operations
Jan 2026 — Present
Education
University of Illinois Urbana-Champaign
Master of Science (MS) - Electrical Engineering (Power systems), Electric Power, Renewable energy
2009 — 2012
University of Illinois Urbana-Champaign
Master of Business Administration (M.B.A.)
2010 — 2012
Skills
- Competitive Analysis
- Sdlc
- Electric Power
- Business Development
- Marketing Automation
- Email Marketing
- Leadership
- Account Based Marketing
- Management Consulting
- Business Analysis
- Demand Generation
- Renewable Energy
- Data Analysis
- Program Management
- Strategy
- Project Planning
- Requirements Analysis
- Project Management
- Cross-Functional Team Leadership
- Integration
- Team Leadership
- Consulting
- Product Management
- Business Strategy
- Pay Per Click (Ppc)
- Search Engine Optimization (SEO)
- Testing
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