Hari Krishnan R A

About Hari Krishnan R A

Senior Developer with 7+ years of experience working in the information technology and services industry. As an experienced SFMC (Salesforce Marketing Cloud) Developer, I specialize in building customized marketing automation solutions using the SFMC platform. I am proficient in building customized applications and automating marketing workflows to increase efficiency and drive revenue and am skilled in data management best practices, data analysis, and providing data-driven insights to optimize marketing strategies.Certifications Completed:Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud AdministratorSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud Consultant Completed M.Tech in Software Engineering from BITS PILANI. Very keen to learn new technologies and apply them in my work for the benefit to the organization and myself. I would like to take challenges which helps me grow.

Experience

1. Senior Developer

   Epsilon

   Apr 2022 — Present · Bengaluru, IN

   Effective and efficient use of Email Studio, Content builder, Contact builder, Journey builder, Automation Studio, Intelligence Reports.• Worked on designing various campaigns by the help of business requirements.• Worked on various Email send methodologies as present in SFMC like User Initiated Sends, Triggered Sends, Guided sends.• Worked on Data Migration through FTP Server.• Developed API calls to interact with external system and posting data to SFMC.• Worked on various other complex requirements with help of journey builder, automation studio and email studio functionality.• Experienced in working with relational databases and writing efficient SQL queries to retrieve required data.• Proficient in using Amp script for dynamic content personalization and data manipulation in email marketing campaigns.• Knowledgeable in utilizing SSJS for server-side scripting in marketing cloud environments.• Cloud page implementation for email polls.• Worked on designing various campaigns as per the Business requirements.• Working with multiple partners to understand and gather the requirements, creating the user stories, and submitting them for implementation.• Analyze customer data to identify segments, data cleansing solutions, and insights into customer-level engagements.• Responsible for writing creative briefs and leveraging internal project management tools to adequately prep internal teams for integrated campaigns.• Worked in A/B testing using both subject line and templates. Also, creating detailed reports from the account send summary inbuilt for further analysis.• Implemented end-to-end solutions for complex nurture campaigns to deliver personalized interactions with customers.

Education

• Birla Institute of Technology and Science, Pilani

  Master of Technology - MTech

  2017 — 2020

• University of Kerala

  Bachelor’s Degree

  2013 — 2016