Harikrishnan Shajil
Senior Analyst, Marketing Science at in4mation insights
- Role
- Senior Analyst, Marketing Science at In4mation Insights
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Analyst, Marketing Science
Sep 2022 — Present · Needham, MA, US
Bayesian | Portfolio media measurement- Retail Media (onsite, offsite, search)| STV, Streaming Audio, Open Web- Media data automation | Validation | Finance reconciliation- ROI simulation | Scenario-based media optimization- Bayesian Dynamic Linear Models | Stan | R- Price elasticity modeling | Forecasting- ARIMA | Time-series analysis- Discrete choice modeling | Pricing & assortment- PySpark | SparkSQL | Scalable data pipelines- Excel | PowerPivot | Analytics dashboards
Education
Northeastern University
Master of Science - MS, Data Analytics Engineering
2018 — 2020
College of Engineering, Guindy
Bachelor of Engineering - BE, Mechanical Engineering
2014 — 2018
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