Harikrishnan K
Certified SFMC Email Specialist | SFMC Expert | Email Marketing & Automation Specialist | Salesforce Marketing Cloud Professional | Personalized Marketing Journeys | Journey Builder & Automation Expert
- Role
- Senior Software Analyst at Accenture
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harikrishnan K
Associate Engineer - Technology, Coimbatore, March 2021 - Feb 2025 Comprehend client needs, proactively contribute ideas as necessary, and consistently deliver on schedule to exceed client expectations. Manage workflows, assets, campaigns, coordinate teams, and ensure the flawless delivery of projects in key roles. Develop responsive email templates and landing pages with unit testing across email clients. Create progressive profiling forms in SFMC landing pages.Develop audiences by crafting SQL queries aligned with profile criteria and customize engagement activities to meet specific client needs. Generating Insight Reports, Custom Reports and QBR Reports based on Client requirement. Worked on SFMC features like Email Studio, Web studio, Personalization(Interaction Studio), Analytics Builder, Journey Builder, Content Builder and Audience Builder. I designed simple Journey settings and implemented complex (multistep) Journey configurations with Nurture flow Journeys. Identified and addressed technical issues associated with HTML templates, Audience, and other elements of email execution as necessary. Validated emails using Litmus and Email on Acid testing platforms. Showcase a remarkable capacity to swiftly grasp new concepts, execute tasks promptly, and deliver accurate results consistently. Mentoring junior resources and providing Knowledge devolve when required. Established audiences in Blueconic CDP, retrieved data to SFMC DE, and imported back from SFMC DE to Blueconic using a seamless connection. Creating Segments and connections in Blueconic CDP based on client needs. Overall, demonstrated expertise in Salesforce Marketing Cloud tools, including Email Studio, Contact Builder, Journey Builder, Automation Studio, Web Studio, Content Builder, Analytics Builder, Interaction Studio and Data Model creations, as well as BlueConic CDP.
Experience
Senior Software Analyst
Feb 2025 — Present · Bengaluru, IN
Bengaluru, Karnataka, India
Education
Anna University Chennai
Bachelor of Engineering - BE
2012 — 2016
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