Harikrishnaa N K

About Harikrishnaa N K

As an Account Manager at dentsu, I manage day-to-day paid media campaigns across platforms like Google, Bing, and social media channels. My role involves onboarding new clients, optimizing accounts, and conducting in-depth campaign performance analyses to align PPC strategies with business goals. I also contribute by performing internal audits, implementing innovative tactics, and mentoring new team members to enhance operational efficiency. I have developed strong skills in omni-channel marketing, campaign strategies, and integrating marketing efforts with business objectives. My focus remains on delivering impactful results through strategic media planning and optimization.

Experience

1. Account Manager

   dentsu

   Jan 2023 — Present · Chennai, IN

   Media Planning & Strategy: Lead end-to-end media planning and cross-channel strategy for global accounts, aligning digital spend with overarching business KPIs and long-term growth roadmaps.Data Analysis & Optimization: Translate complex datasets into actionable insights through data storytelling and custom Looker Studio dashboards, driving continuous ROI-focused optimizations.Testing & Innovation: Spearhead incrementality (A/B) testing and attribution modeling to identify hidden growth opportunities and refine regional budget allocation.Advanced Automation: Implement platform beta features and automated bidding strategies (Smart Bidding/PMax) to enhance account efficiency and performance scalability.Performance Leadership: Mentor a team of junior specialists in SEM best practices, advanced keyword targeting, and audience segmentation strategies.

Education

• Vel Tech Multi Tech Dr. Rangarajan Dr. Sakunthala Engineering College

  Bachelor of Engineering (BE), Mechanical Engineering

  2012 — 2016