Harika D

About Harika D

I\'m a results-driven Performance Marketer at RiVirtual, passionate about leveraging both paid and organic marketing strategies to drive measurable business outcomes and scalable growth.With expertise in Google Ads (Search, Display) and Meta Ads (Facebook & Instagram), I develop, execute and manage campaigns that are fueled by data and focused on reducing acquisition costs, boosting conversions, and maximizing ROI. From audience segmentation to A/B testing, every decision is informed by analytics and guided by performance.In addition to paid media, I focus on scalable organic marketing strategies that generate high-quality leads, expand reach, and build long-term brand equity. This includes optimizing content for discoverability, amplifying reach through social channels, and supporting SEO-driven growth initiatives. Tools I Use:Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, Excel, Canva. Key Metrics:CTR, CPC, CPA, ROAS, Conversion Rate, Organic Reach, Lead Quality, Traffic Growth At RiVirtual, I’m currently leading efforts to optimize paid and organic campaigns, scale lead generation, and improve digital visibility through full-funnel growth strategies. Always open to connecting with fellow marketers, growth enthusiasts, or anyone passionate about performance, experimentation, and scale.

Experience

1. Growth Marketer

   RiVirtual Inc

   Mar 2024 — Present · Hyderabad, IN

   Strategize, execute, and optimize full-funnel performance marketing campaigns across Google Ads (Search, Display) and Meta Ads (Facebook & Instagram), with a focus on Brand awareness, lead generation, ROI, and scalable growth- Drive audience segmentation, keyword research, and competitive analysis to refine targeting and improve campaign effectiveness- Leverage tools like Google Analytics, Meta Ads Manager, Google Tag Manager to track performance, analyze user behavior, and generate actionable insights- Collaborate cross-functionally with content, design, and sales teams to align on creative assets, landing page strategy, and campaign goals- Implement and scale organic marketing initiatives to support long-term visibility and lead generation, including SEO-driven content, organic social growth, and community engagement.