Hariharan Manogaran

About Hariharan Manogaran

Digital marketing and advertising enthusiast with 7+ years of specialized experience in E-commerce across advertising, marketing, and sales. Currently serving as a Walmart Ad Operations Specialist, I possess a proven track record of growing businesses by delivering high-impact results.I offer a deep understanding of Dentsu,Annalect, and Walmart advertising policies and platforms. My expertise lies in developing and implementing sales maximization strategies tailored to specific organizational goals, backed by strong communication and negotiation skills.Professional ExperienceWalmart | Ad Operations SpecialistCampaign Management & Strategy• Manage day-to-day deliverables for ad campaigns across the Walmart ads platform.• Implement and monitor performance to proactively surface opportunities for bid strategy expansion.• Determine appropriate bidding strategies and attribution models based on campaign objectives.• Review audience strategies and recommend measurement models factoring in key levers such as device, brand vs. non-brand structures, and specific conversion types.Data Analysis & Leadership• Conduct in-depth strategic data analysis to develop actionable insights for brand growth.• Run periodic analyses to assess bid strategy performance and provide optimization recommendations.• Track, analyze, and report team performance data to help influence leadership decisions.• Lead effective high-level meetings with CMOs, Directors, and AVPs/VPs of partner brands.Collaboration & Mentorship• Liaise with cross-functional teams, including Product, Sales, Marketing, and Customer Service, to ensure smooth account operations.• Work closely with internal teams to guarantee total client satisfaction on all ad campaigns.• Acted as a Mentor and Internal Trainer, successfully coaching and training over 6 new hires.• Proactively educate advertisers on effective tactics to maximize their sales potential.

Experience

1. Ad Operation Analyst Ii

   Walmart Global Tech India

   May 2022 — Present · Chennai, IN

Education

• Pondicherry University

  Master of Business Administration, Human Resources Management/Personnel Administration, General

• Christ College of Engineering and Technology

  Bachelor of Engineering - BE, Electrical, Electronic and Communications Engineering Technology/Technician

  2014 — 2018

• Christ College of Engineering and Technology

  Bachelor's Degree, Electrical, Electronics and Communications Engineering