Hariharan Loganathan

Digital Marketing Analyst | Data-Driven Marketer | Campaign Optimization Specialist

Role: Analyst at dentsu
Location: Chennai, TN, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Hariharan Loganathan

Results-oriented Digital Marketing Analyst with 2+ years of experience driving growth through data-driven strategies and performance optimization. Skilled in managing Google Ads, DV360, CM360, and analytics platforms to deliver measurable results.Proven expertise in: Campaign Performance Analysis – Turning data into actionable insights to boost ROI. Paid Media Management – Planning, executing, and optimizing multi-channel campaigns. A/B Testing & Audience Segmentation – Enhancing targeting accuracy and improving CTR & conversions. Marketing Analytics & Reporting – Delivering comprehensive reports to guide strategic decisions

Experience

Analyst
dentsu
Jun 2023 — Present · Chennai, IN
Analyzed key performance metrics such as CTR, CPC, CPA, ROAS, impressions, and conversions to identify optimization opportunities and improve ROI-Designed and delivered customized performance dashboards and reports, translating complex marketing data into clear, actionable insights for stakeholders and leadership teams-Ensured adherence to brand safety, frequency capping, and platform best practices across media executions-Explored the use of AI tools to improve content creation efficiency and media workflows.

Education

Central Institute of Plastics Engineering & Technology (CIPET)
Bachelor's degree
2018 — 2022

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Hariharan Loganathan

Experience

Analyst

Education

Central Institute of Plastics Engineering & Technology (CIPET)

Find verified contacts for anyone on LinkedIn