Haridas P C

About Haridas P C

Haridas P C is a high level executive with a rich leadership background, having held prominent positions in Fortune 500 companies like ExxonMobil and SRF, as well as steering successful ventures in the telecom technology start-up space.Strategic Wealth Management Leader with proven expertise in scaling high-value financial portfolios. Proven track record of managing portfolios exceeding $200 million in AUM, driving revenue growth through client acquisition and customized investment strategies.Currently heading Muthoot Aurum Wealth Management, leading high-performing teams overseeing Rs. crore AUM across branches. Specialized in Gold Loans, Consumer Lending (Personal & Business Loans), BNPL, Investment Products, and AI-driven client acquisition/personalization. Track record of driving revenue growth, digital innovation, and operational excellence in financial services.

Experience

1. Assistant General Manager

   The Muthoot Group

   Feb 2021 — Present · Kochi, IN

   Direct P&L responsibility for Rs. crore wealth and lending business across high value bullion investments (200 One Cr+ bullion investors) serving high-net-worth individuals and families- Lead a team of 25 advisors and specialists managing $200 million in client assets for high-net-worth families (average client investment >INR5 LKS)- Grew team AUM by 10X through targeted client acquisition and referral networks, adding INR in new assets over five years- Developed and implemented bespoke wealth strategies incorporating tax optimization, asset allocation, wealth protection, insurance resulting in 60% client retention rate- Designed asset allocation models incorporating equities, fixed income, and alternatives, achieving consistent outperformance- Collaborated with external partners (attorneys, accountants, trade bodies) to deliver comprehensive solutions, securing 20 new HNI clients monthly via HNI Meetings in major cities- Pioneered AI-powered customer mapping, targeting, and personalized WhatsApp chatbots for automated underwriting, product recommendations, and enhanced client engagement- Led 500-member customer acquisition team; integrated digital leads, aggregators, and DSAs to maintain robust sales pipeline- Achieved 98% collection efficiency through optimized in-house/outsourced operations- Utilized advanced AI analytics on client database to identify new segments, develop tailored wealth products, and drive cross-sell/up-sell opportunities.

Education

• Mar Athanasius College of Egineering, Kothamangalam, Ernakulam -686 666

  Bachelor of Technology - BTech, Mechanical Engineering

• Thiagarajar School of Management

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Mar Athanasius College of Engineering

  Bachelor of Technology - BTech, Mechanical Engineering

Skills

• Marketing Strategy
• Talent Acquisition
• Sales
• Manufacturing
• Sales Channel Development
• B2b
• Distributed Team Management
• Negotiation
• Market Analysis
• Recruiting
• Business Development
• Team Leadership
• Training
• New Business Development
• Business Planning
• Account Management
• Channel
• Product Development
• Supply Chain Management
• Team Management
• Sales Management
• Key Account Management
• Business Strategy
• Strategic Planning
• Team Building
• Management
• Teaching