Haricharaun Jayakumar
Product | Data & AI | GTM Excellence | B2B SaaS | Ex-Tata Motors
- Role
- Product Marketing at Solix Technologies, Inc.
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Haricharaun Jayakumar
Product Marketer with 2+ years of experience driving GTM strategies, content campaigns…
Experience
Product Marketing
Aug 2023 — Present · Hyderabad, IN
Lead product marketing initiatives across Solix’s key offerings, including Solix Data Lake Plus, Enterprise AI, and File Archiving solutions.• Drive go-to-market strategy, messaging, and positioning in collaboration with product, sales, and digital teams.• Developed a wide range of marketing content and collateral, including product decks, datasheets, brochures, mailers, creatives, and sales enablement tools.• Executed cross-channel digital campaigns across LinkedIn, YouTube, and email to engage data and analytics leaders.• Led the development of thought leadership assets such as blogs, whitepapers, and eBooks aligned with industry trends and buyer intent.• Supported trade show presence and offline event marketing with tailored deliverables and brand messaging.• Regularly analyzed competitor movements and market trends to inform positioning and content direction.
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