Hari Shankar Tripathi

About Hari Shankar Tripathi

Regional business leader with ~16 years of experience across auto aftermarket, lubricants, and paints in India. Career progression reflects consistent movement from territory execution into state and regional leadership roles, with accountability for revenue, profitability, and multi-state business outcomes.Currently responsible for regional sales leadership across North and East India. Scope includes P&L ownership, revenue planning, distributor and dealer performance management, route-to-market execution, working capital discipline, and leadership capability building across diverse geographies.Strong exposure to managing both top-line and bottom-line performance in competitive and volatile markets. Experience includes scaling distributor networks, improving channel productivity, executing rural and direct dealer RTM models, and driving growth through disciplined pricing, trade spend, and portfolio mix decisions.Known for enforcing execution discipline through structured planning, governance cadence, and corrective action tracking. Work focuses on building scalable sales operating models that balance growth with cash flow, improve distributor health, and deliver predictable market outcomes.Career Value Highlights:→ State and regional P&L ownership across large B2C markets→ Distributor and sub-distributor network governance and optimisation→ Route-to-market design including rural and direct dealer channels→ Market share growth through structured sales and BTL execution→ Working capital discipline, pricing control, and realization management→ Sales leadership development and execution consistencyApproaches business leadership through clarity of ownership, data-led prioritisation, and disciplined execution. Focuses on building scalable operating models that deliver sustainable growth, cash discipline, and consistent market outcomes.

Experience

1. Regional Sales Manager

   Assurance Intl Limited

   Jul 2025 — Present

   Owning regional P&L across sales, realizations, trade spend, and working capital• Leading State Managers across planning, execution governance, and performance reviews• Driving distributor credit discipline, inventory norms, and overdue management• Influencing regional marketing execution including schemes, BTL, and visibility investments• Guiding SKU mix, pricing decisions, and portfolio prioritisation across markets• Executing turnaround actions in stressed markets through consolidation and cost control• Strengthening leadership capability through hiring, coaching, and structured review cadence

Education

• Department of Business Administration, University of Lucknow

  Master of Business Administration, E-Business

  2008 — 2010

• Indian Institute of Management, Lucknow

  Executive Programme in Strategic Management

• Institute of Science - Banaras Hindu University

  B.Sc., Botany (Hons.)

  2004 — 2007