Hari Govind
Digital Marketing Specialist | Performance Monitoring, Lead Generation
- Role
- Digital Marketing Analyst at HTIC Global
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Hari Govind
With 2+ years of experience in SEO, PPC, and paid media, I help brands drive traffic, generate leads, and optimize campaigns for maximum ROI. Skilled in Google Ads, Meta Ads, content marketing, and automation, I focus on data-driven strategies to improve visibility and conversions.Certified in Google Ads, HubSpot Content Marketing, and SEMrush SEO, I’m always learning and adapting to the latest marketing trends.Let’s connect and talk growth strategies and performance marketing. h••••••••@gmail.com
Experience
Digital Marketing Analyst
Apr 2025 — Present · Kochi, IN
Planned and executed Google Ads and Meta Ads campaigns for industries including education, healthcare, skincare, F&B, travel, lifestyle, and services. Managed ad structures, targeting, and creative testing to improve ROI while supporting multi-channel strategies with SEO, email, WhatsApp, and social media marketing.Developed and maintained content calendars across brands, producing SEO-optimized blogs, ad copies, emailers, and social media posts. Created short-form video scripts, reels, and storytelling campaigns in collaboration with creative teams.Monitored and analyzed campaign KPIs (CTR, CPC, conversions, engagement) through Google Ads, Meta Ads Manager, and analytics dashboards. Conducted audits and competitor benchmarking to guide optimizations and reporting.Executed B2C and B2B lead generation campaigns, building funnels with paid ads, WhatsApp, and email automation. Designed basic nurturing flows, landing pages, and ad creatives that supported both direct consumer sales and corporate client acquisition. Introduced interactive content (polls, quizzes, seasonal campaigns) to strengthen engagement.Carried out SEO tasks including keyword research, on-page optimization, metadata updates, and internal linking. Contributed to pillar + cluster content strategies in education, travel, and lifestyle niches, improving organic visibility.Partnered with businesses across industries to develop digital-first growth strategies, seasonal campaigns, and product launch plans. Supported brand positioning and strategy outlines to align with business objectives.Coordinated with cross-functional teams (creative, ads, design, video) to deliver projects on time. Maintained structured workflows, content calendars, and reporting processes, ensuring campaigns stayed aligned with goals and client expectations.
Education
MKNM HSS KUMARAMANGALAM
HSS
2017 — 2019
Newman College, Thodupuzha East- 685 585
Bachelor's degree
2019 — 2022
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