Hardy Kalisher

About Hardy Kalisher

I work as an embedded Fractional CMO and Chief Growth Officer for growth-stage companies scaling beyond early traction. I bring three decades of hands-on marketing and growth leadership, and my model is straightforward. I work embedded as part of the executive team. I attend leadership meetings, build and lead internal teams, guide vendor selection, build growth systems, and report to executive and board stakeholders. I own execution and outcomes. I work across marketing, sales, operations, and finance because growth systems break when those functions operate in silos. I partner closely with commercial and operational leaders to align demand generation, capacity, conversion, and unit economics. I focus on building practical growth engines: demand generation, conversion systems, and marketing operations that tie directly to revenue performance. Over the past several years I have supported companies across healthcare, technology, advertising, e-commerce, CPG, and professional services, helping leadership teams move from scattered marketing activity to scalable growth. My sweet spot is founder-led companies in the roughly 3M to 20M revenue range that have traction but need embedded executive growth leadership to reach the next level. Through VAXA I also work with SMB leadership teams on practical AI implementation. Most companies are using AI as a prompt and content tool. I help leadership teams identify where AI can be built into their actual operations, sales, and marketing systems to create real efficiency and measurable returns. I am always open to conversations with CEOs and founders who want embedded growth leadership without adding a full-time executive hire, and to referrals for companies that fit that model.

Experience

1. Fractional Chief Marketing Officer

   Craniologie

   Jan 2024 — Present · CO, US

   Embedded Fractional CMO working directly with CEO and COO to lead growth and commercial strategy for a specialty outdoor retail brand- Led transition from brick-and-mortar retail to a national e-commerce and brand-driven business- Rebuilt e-commerce platform and content strategy, launched digital marketing and partnership programs, and developed affiliate and ambassador initiatives- Built internal marketing capability and supported retail marketing strategy across four locations- E-commerce revenue increased over 300 percent during the engagement.

Education

• University of San Diego

  BA, Philosophy

  1989 — 1994

Skills

• Conversion Optimization
• Google Adwords
• Social Networking
• Search Advertising
• Sales Operations
• Strategic Partnerships
• Marketing Communications
• Strategic Planning
• Creative Direction
• Landing Page Optimization
• Leadership
• Social Media Marketing
• Event Management
• Digital Strategy
• Email Marketing
• Public Speaking
• Analytics
• Public Relations
• Business Strategy
• Online Advertising
• Business Process Improvement
• Digital Marketing
• SEO
• Brand Development
• Web Analytics
• Coaching
• Integrated Marketing
• Strategy
• E-Commerce
• New Business Development
• Advertising
• Organic Search
• Fundraising
• Marketing
• Marketing Strategy
• Google Analytics
• Sem
• Web Marketing
• Account Management
• Nonprofits