Hardik Shah

About Hardik Shah

Experienced Marketing Manager with over a decade of proven experience in running…

Experience

1. Lead - Product and Campaign Management

   Vodafone Idea Limited

   Jan 2018 — Present · Mumbai, IN

   Responsible for segmentation framework to drive conversion of non-users, prevent churn of users, increase usage per subscribers to increase revenue, contribution, and penetration.Propose, Launch, and monitor the performance of suitable campaigns for identified segments. Work on improving take rates, revenue, and contribution uplift with constant innovation.Drive optimal usage of communication channels to achieve maximum campaign efficiency. managing a project to reduce the misuse of the product & increase revenue. Administering marketing functions like product planning & roadmaps, consultation & business development, pre analysis data and post analysis of product launch Monitor performance of launched campaigns continuously to prevent loss-making offers. Administering marketing functions like product planning & roadmaps, consultation & business development, pre analysis data and post analysis of product launch Collaborate with cross function team in the development and production of content. Also creating content for email marketing campaigns Promoting different kind of content in regional language to subs like SUNTV, Hoichoi, Zee5, Sonytv etc to increase the traffic on App/WebKEY Achievements Organized and developed sales processes, monthly targets, market penetration, and KPIs. email marketing strategy which increased repeat buying from 5% to 11%. Achieved digital revenue for assigned circle from 29% to 42% Achieved customer churn target against budgeted AOP Identify gaps in Campaign management operation end which helps to smooth execution and leads campaign performance accurate Developed multi-platform content campaign for customers, Sending PPC campaign to target orient subs to increase instant traffic on web or app

Education

• JRN Rajasthan Vidyapeeth

  Master's degree, Sales, Distribution, and Marketing Operations, General

• Goverment commerce colledge

  Bachelor of Commerce (B.Com.), Commerce

  2004 — 2007

Skills

• Customer Retention
• Revenue Forecasting
• Revenue Enhancement
• Vendor Management
• Customer Relationship Management (Crm)
• Ivr
• Sms
• Usage Analysis
• Channel
• Distributed Team Management
• Team Management
• Channel Partners
• Pre-Sales
• Vas
• Revenue Analysis
• Channel Sales
• Gsm
• Presentations
• Telecommunications
• Customer Lifecycle Management
• Value-Added Services (Vas)
• Mis
• U&R