Hardik Senjalia
Client Partner @WPP Media
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WORK HISTORY
Client Partner @WPP Media
Mumbai, IN
1.Led a diverse portfolio of client accounts across both traditional and digital-first categories.2.Spearheaded the development of integrated cross-channel media strategies tailored to category-specific nuances.3.Built innovative and path-breaking digital strategies by closely collaborating with vertical experts across search, social, E-commerce, and programmatic media.4.Identified and pitched fresh media solutions and digital innovations to clients, fostering strategic growth opportunities.5.Directed a multi-disciplinary team 10+ members including direct and indirect reports) toward effective media planning and execution.6.Managed end-to-end media strategy planning and campaign delivery for diverse sectors, ensuring that campaign objectives and timelines were met.7.Acted as a key liaison between clients and internal stakeholders to ensure campaign objectives and timelines are met.8. Managed the P&L, overseeing financial performance, cost control, and revenue generation to ensure alignment with business objectives and profitability targets.9.Onboarded new clients and led strategic media planning tailored to their brand objectives and industry dynamics.10.Facilitated learning and capability building by organizing industry and internal training sessions for team members.11.Developed and implemented the Annual Operating Plan AOP, aligning key business objectives with strategic initiatives to drive growth and performance across all departments.
EDUCATION
Indian Institute of Planning and Management
Master of Business Administration (MBA), Marketing & HR
University of Mumbai
BSc (Computer Science)
SKILLS
ABOUT HARDIK SENJALIA
A results-oriented and driven media professional with over 16 years of experience in creating and executing high-impact marketing campaigns, Expert in strategic media planning, buying, and digital marketing with a deep understanding of cross-channel strategies. Proven track record of managing large budgets, negotiating contracts, and leveraging data-driven insights to maximize campaign performance. Skilled in building strong media partnerships and collaborating effectively with cross-functional teams. Dedicated to delivering innovative solutions, exceeding business goals, and consistently achieving outstanding results. Recognized by Procter & Gamble and honored among top performers in the media and advertising sector. Strategic Marketing Leadership, Media Planning, Buying & Execution ATL, BTL, Digital) Brand Communication & Consumer Insights, Client, Agency & Stakeholder Management, Start-up and EdTech Ecosystem Experience, have developed this skills over the years by implementing principles of learning & re- learning.
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