Hardik Pathak
Associate Director at Fractal | CPG expert | Driving commercial transformation | RGM | MMM, Pricing and Consumer Activation
- Role
- Associate Director at Fractal
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Hardik Pathak
Strategic analytics leader with 14+ years of experience driving commercial transformation…
Experience
Associate Director
Oct 2023 — Present · IN
Build and led eCommerce Pricing and Promotion Practice for the largest CPG Manufacturer partnering with Engineering, Product, Data analytics and category management to standardize, automate and facilitate rules and best practices to PnP across 7 different regions and multiple diverse ethnic groups.2. As Product and AI leader, drove the complete product journey—from vision and roadmap design to capability execution and continuous feedback-driven deployments.3. Key module expertise - Strategic Pricing Optimization + Demand Forecasting, Portfolio Transformation, Product Mix Management, Promotion Optimization, Trade Maximizations, and MTA models, Consumer behavior and Segmentation, Innovation and White Space identification4. Built uplift models and A/B testing frameworks to optimize creative and offer strategy, resulting in a 6% increase in promo conversion rate across key markets5. Leveraged NLP techniques (Topic Modeling, BERT ) on social and search data to identify emerging trends
Education
Vidyut Board Vidyalaya
High School
1996 — 2008
Maharaja Sayajirao University of Baroda, Vadodara
Post Graduation
2016 — 2017
BJVM College Vallabh Vidyanagar
Bachelor's Degree
2008 — 2011
Skills
- Project Management
- Sas
- Market Research
- Business Intelligence
- Deck Preparation and Presentation
- Data Analysis
- Microsoft Excel
- Data Mining
- Service Delivery
- C++
- Business Analysis
- Unix
- Unix Shell Scripting
- Business Analytics
- Communication Training
- Analytics
- Analysis
- Crm
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