Hardik Kataria
Assistant Marketing Manager @Aditya Birla Fashion and Retail Ltd.
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WORK HISTORY
Assistant Marketing Manager @Aditya Birla Fashion and Retail Ltd.
Delhi, IN
Campaign Planning & Execution.Campaign Shoot Conceptualisation & execution (Static & Film)Media Planning (Digital & Offline)PR activities such as press release for the campaign, influencerseeding, Celebrity Seeding etc.Celebrity Management & CoordinationStore events & Product launchWebsite & Market place ManagementSocial Media Marketing (Facebook, Instagram, LinkedIn & YouTube)Working with influencer agencies and finalizing influencers for different campaignsSMS & Whatsaap Marketing (CRM)Finalizing retail & digital creativesPlanning & Execution of customer-driven integrated marketingcampaigns to strengthen consideration and preference for the brand.Planning & executing Creative photoshootsAnalysing digital campaigns with respect to reach, impressions and add to carts.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Postgraduate Degree, Marketing/Marketing Management, General
Jagan Institute Of Management Studies(JIMS Rohini)
Bachelor of Business Administration (BBA), Business Administration and Management, General
ABOUT HARDIK KATARIA
I’m a Brand & Marketing professional with 9+ years of experience building and scaling brands through integrated 360° marketing campaigns.Currently, I work with Aditya Birla Fashion & Retail, where I lead brand campaigns, digital & offline media planning, celebrity & influencer marketing, PR initiatives, CRM campaigns, and retail marketing to drive visibility, footfalls, and business impact.My journey spans brands like VLCC and Vivo, where I’ve worked on performance marketing, social media, product launches, TVCs, mall activations, and large-scale brand promotions.I thrive at the intersection of strategy + execution — from campaign ideation to on-ground rollout and performance analysis.Key strengths:• Brand & Campaign Strategy• Digital & Offline Media Planning• Influencer & Celebrity Marketing• PR, Events & Launches• Retail & CRM MarketingOpen to Brand Manager / Marketing Manager opportunities across fashion, lifestyle, D2C, beauty, and consumer brands.
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