Hardik Gupta

About Hardik Gupta

I lead YouTube growth and content systems with ownership across strategy, execution, and performance for EdTech, SaaS, and founder-led brands. I scale channels through structured planning, strong topic strategy, optimized workflows, and analytics-driven decisions.• Currently managing Vedantu’s JEE and Science Olympiad YouTube channels end to end. I handle content research, academic and non-academic planning, AOP execution, production workflows, thumbnail direction, metadata, and business-focused content strategy. I build predictable weekly output and long-term content engines that convert viewers into growth and revenue.• Previously worked in Vedantu Founder’s Office as Program Manager. I scaled channels to millions of views, generated 80 lakh plus revenue in 3 months, improved retention and CTR through structured experiments, and built content formats, launch plans, and execution systems aligned with business goals.• At AiSensy, I owned YouTube and Instagram content for founders and the brand. I led editors and designers, built podcast to clips pipelines, created SOPs for production, improved publishing consistency, and produced content for events, webinars, and product storytelling.• At Blinkit, as Program Manager (Fleet and Ops), I owned pan India P&L levers, improved key operational KPIs, built L&D systems for frontline teams, and implemented processes that increased efficiency, reduced cost, and strengthened execution across large scale operations.• My core strength is building systems. Content systems, workflow systems, production engines, and operational processes. I take chaos, structure it, and turn it into a predictable, scalable engine that works consistently.• I operate at the intersection of content, analytics, and execution. Strategy to workflow to output to outcome. I focus on clarity, consistency, and measurable impact.• I work best in high-speed environments where ownership and execution matter. I collaborate with educators, creators, product, marketing, sales, and design teams to build content that performs and aligns with business needs.• Outside work, I enjoy fitness, stoic and powerful music, deep work, experimenting with routines that reduce overstimulation, learning new tools, and building systems that improve focus and performance.• My long-term direction is to build and scale content engines, categories, and teams by combining creativity, structured execution, and systems thinking to drive meaningful business impact.

Experience

1. Growth Manager

   Vedantu

   Jul 2025 — Present · Bengaluru, IN

   I currently lead YouTube growth for Vedantu’s JEE and Science Olympiad categories, owning the channel strategy, content pipeline, and business outcomes end-to-end. My work integrates academic content planning, research, production management, performance analytics, and launch strategy, ensuring both learning impact and revenue growth.I drive the full content engine, from idea to execution, while coordinating with educators, editors, designers, marketing, and sales teams to deliver consistent, high-quality output across long-form, shorts, series formats, and course launches.Key Responsibilities & Achievements • Own end-to-end growth of two major categories: JEE and Science Olympiad. • Conduct deep content research (competitive analysis, trends, search patterns, student pain points) to design high-performance topics. • Build and execute weekly and monthly content calendars for academic and non-academic videos. • Lead the complete AOP (annual operating plan) for both categories—aligning content with business revenue goals and seasonal academic cycles. • Manage course launches, coordinating with educators, marketing, CRM, and product teams to drive admissions and category growth. • Oversee production end-to-end—scripts, thumbnails, metadata, editing workflows, filming plans, and publishing schedules. • Track and optimize key YouTube metrics (CTR, AVD, retention, watch time, impressions → views conversion). • Strengthen category branding with consistent formats, educational series, motivational videos, and student-focused communication. • Drive business outcomes by ensuring content supports lead generation, conversions, and brand visibility.

Education

• DIT UNIVERSITY

  Bachelor of Technology - BTech, Mechanical Engineering