Hardik Bansal
Marketer at Exicom | Formerly with Mahindra Tractors, Mahindra Truck & Bus, DDB, and FCB
- Role
- Senior Brand Marketing Manager at Mahindra Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hardik Bansal
Driving Business Growth Through Data-Driven Marketing & InnovationMarketing leader with 12+ years of experience in global brand strategy, digital transformation, and integrated campaigns across EV, automotive, and tech sectors. Skilled in Digital, ATL & BTL marketing, with a focus on aligning with global HQ for NPD and lifecycle planning. International experience includes on-site projects in the UAE and the UK (London, 2023).Led 36 product launches, 8 major consumer properties, 43 campaigns, 25 TVCs and 36+ digital video commercials with strong domestic and global impact.
Experience
Senior Brand Marketing Manager
Nov 2020 — Present
Led the Marketing and Branding department for a 70-year-old tractor company, driving the development and execution of comprehensive marketing strategies, including ATL, BTL, CRM, digital, social media, and media plans across TV and print.Generated leads through on-ground activities and digital platforms, increasing market share and brand awareness using a lead management system (LMS).Successfully managed product development projects, coordinating closely with the Product Planning team to execute campaign launches.Spearheaded the launch of TRAKSTAR and HINDUSTAN 60 through a 360° integrated marketing campaign, supporting sales teams with impactful marketing materials.
Education
TREBAS
Certification, Business Administration Diploma- Trebas Institute, Montreal
IIEBM Indus Business School
Master of Business Administration (M.B.A.), Marketing and Branding
2014 — 2016
St. Anselm's School Ajmer
High School
1995 — 2011
Sydenham Institute of Management Studies, Research and Entrepreneurship Education
Bachelor in Management Studies, Commercial and Advertising Art
2011 — 2014
Skills
- Microsoft Word
- Team Management
- Online Advertising
- Research
- Market Research
- Management
- Marketing Strategy
- Powerpoint
- Microsoft Excel
- Leadership
- Microsoft Office
- Creative Direction
- Advertising
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