Hardeep Singh

About Hardeep Singh

I am a seasoned Full Stack Marketer with 18+ years of experience in Sales, Marketing, and Branch Operations Leadership within the IT services and consulting industry. My expertise spans strategic planning, B2B lead generation, digital marketing, CRM, business development, and sales management—helping businesses drive client acquisition, enhance customer engagement, and achieve measurable growth.Currently, as a Freelance Lead Generation Specialist at PPN Solutions, I specialize in generating high-quality leads for business software solutions such as SAP ERP, CRM, EPM, Power BI and HRMS services. I leverage cutting-edge digital marketing strategies, AI tools, and marketing automation to boost brand visibility and optimize lead generation efforts.Previously, as Manager Sales at MatexNet, I led sales and marketing initiatives, expanding our corporate client base across Jharkhand and Bihar. I achieved an average 30% YoY revenue growth, executed high-impact digital marketing campaigns, and streamlined sales processes—driving significant business expansion and improving client retention.With proven expertise in branch operations management, I successfully coordinated e-Auctions and tenders for industrial surplus, scrap materials, procurement, and NPA assets for banks and NBFCs, strengthening client relationships and fostering repeat business.Worked part-time during my studies and early career as a Faculty in Computer Applications and Soft Skills and as a Guest Lecturer in IT and Management subjects, including Marketing. These roles enhanced my subject expertise and presentation skills.Awards & Recognition:I was honored with the Entering Hall of Fame Award and the Enterprising Region Award at MatexNet, recognizing my contributions to revenue growth and the Eastern Region’s business expansion.Certifications & Continuous Learning:I hold certifications in Lean Six Sigma AI Yellow Belt, Digital Marketing, Data Analytics, and various IT-related domains. Additionally, I have completed workshops in Business Sustainability, AI, Tableau, Power BI, Digital Marketing, and Lean Six Sigma, strengthening my analytical and strategic mindset.Education:I hold an MBA in Sales & Marketing and IT & Systems from The ICFAI University, equipping me with strong strategic thinking, project management, and sales optimization skills.I am passionate about driving business success through sales optimization, marketing automation, and innovative solutions.Let’s connect to explore how my expertise can help elevate your business growth and marketing strategies!

Experience

1. Lead Generation Specialist (Global Markets, Digital Marketing-driven)

   Ppn Solutions

   Aug 2024 — Present

   Spearhead B2B lead generation for business software solutions (SAP ERP, CRM, EPM, Power BI Managed Services, HRMS), increasing brand visibility and generating qualified leads for client acquisition. •Execute integrated marketing campaigns (SEO, SMO, social media, LinkedIn, content, and email marketing) with targeted cold outreach to generate qualified leads for global clients and boost engagement by 30%.•Leverage AI, content, automation, SEO, email, and CRM tools (ChatGPT, InVideo, Buffer, Ubersuggest, Apollo.io, Snov.io, HubSpot) to streamline workflows and drive data-driven digital marketing strategies.•Conduct market research to identify target industries, companies, and buyer personas, optimizing lead targeting.•Create promotional and educational content (landing pages, videos, newsletters, blogs, articles from case studies and whitepapers, images, documents) to generate leads for the sales team and engage audiences.

Education

• The ICFAI University, Dehradun

  Master of Business Administration - MBA, Specializations:- Sales & Marketing, IT & Systems

• Ranchi University, Ranchi

  Bachelor of Arts - BA, Electives:- Economics, English, History