Harald Krefting

WORK HISTORY

EDUCATION

SKILLS

ABOUT HARALD KREFTING

Navigating the crossroads of technology and creativity, I\'ve built a career around innovative solutions and thoughtful leadership. From hands-on technical roles to strategic leadership positions, I\'ve consistently focused on leveraging technology to drive creative outcomes. My work in the realm of creative, immersive and emerging technologies showcases a commitment to staying ahead of the curve, always with an emphasis on practical application. Notable projects, such as the innovative Nissan IDx virtual reality configuration, the award-winning Fiat eco:Drive application, pioneering Nike\'s global Metaverse strategy, and leading NFT initiatives for brands like Lego and WWF, underscore my ability to merge technical expertise with creative insight. These efforts demonstrate my commitment to pushing the boundaries of what\'s possible at the intersection of emerging technologies and engaging digital experiences. Having collaborated with a diverse range of teams and clients, I value open-mindedness and the power of collective brainstorming. My approach is rooted in understanding the potential of technology, not just for its own sake, but for its ability to transform ideas into tangible solutions. Actively engaged in industry discourse, I continue to explore the evolving landscape of tech and creativity, always open to new challenges and collaborative ventures.