Happy Anand
Director at Goat India, WPP Media(Formerly GroupM)
- Role
- Director at WPP Media
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Happy Anand
For over a decade, I\'ve been deeply immersed in the ever-evolving world of digital marketing — exploring how brands communicate, connect, and grow in the digital age.My journey has taken me across the spectrum of regional, national, and international campaigns, working with brands across categories and cultures. From strategic planning to hands-on execution, I\'ve had the privilege of shaping some of the most memorable and viral digital campaigns — driving both business impact and cultural relevance.Currently, I focus on influencer marketing and content marketing, where creativity meets performance. I work across owned, earned, and paid media, understanding how each touchpoint contributes to a brand’s overall digital narrative. Whether it’s building relationships with creators, scaling content across platforms, or crafting strategies that resonate, I bring a blend of intuition, insight, and execution to every project.What drives me is the constant evolution of the digital landscape — and the opportunity it gives us to tell stories that stick, inspire actions, and build lasting relationships.Let’s connect if you\'re passionate about the future of digital storytelling or simply curious about the next big idea.
Experience
Director
Jun 2025 — Present · Gurugram, IN
Key Tasks- Developing and executing 360° digital marketing campaigns across regional, national, and international markets- Aligning brand objectives with digital media plans and KPIs- Analysing consumer insights and digital trends to inform strategy- Identifying, vetting, and managing influencer partnerships across platforms- Leading end-to-end influencer campaigns — from briefing to execution to reporting- Measuring campaign ROI through engagement metrics, reach, and conversion data- Creating and curating high-performing content tailored to target audiences- Designing content strategies for brand storytelling across owned media channels- Collaborating with creatives and content creators to deliver brand-aligned messaging- Executing integrated marketing campaigns across paid, owned, and earned media- Optimising campaigns in real-time for engagement, reach, and conversions- Managing stakeholder relationships — from clients and internal teams to influencers and agencies- Building long-term partnerships with creators and collaborators- Interpreting analytics and performance dashboards to inform strategy.
Education
Guru Gobind Singh Indraprastha University
Bachelor's degree, Mass Communication/Media Studies
2008 — 2011
Bharatiya Vidya Bhavan's
Radio & TV journalism, Journalism
2011 — 2012
Delhi University
Bachelor's degree, B.A Prog.
2007 — 2008
Guru Gobind Singh Indraprastha University
Master's degree, Communication, Journalism, and Related Programs
2012 — 2014
Bharatiya Vidya Bhavan's
Post Graduate, Diploma in Acting
2011 — 2012
N.D. Y.M.C.A. Institute Of Management
Post Graduation, Diploma in Marketing, Public Relation & Event Management.
2011 — 2012
Rajkiya Pratibha Vikas Vidyalaya, Shalimar Bagh
Art/Art Studies, General
2004 — 2007
Skills
- Brand Management
- Marketing Strategy
- Advertising
- Market Research
- Public Relations
- Event Management
- Social Media
- Marketing Communications
- New Media
- Website Designing
- Team Management
- Microsoft Office
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