Happy Lee
- Role
- Senior Manager, Paid Media at Redwood Software
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Happy Lee
I\'m a proven revenue-driven growth marketer with expertise in…
Experience
Senior Manager, Paid Media
Jan 2023 — Present
Redwood Software is the leader in full stack automation for mission-critical business processes. • Strategically manage a $2.6M+ annual paid media budget to generate and accelerate demand for commercial ($1B revenue) sales teams through high-intent paid search ads, paid social retargeting campaigns, and affiliate marketing programs • Scaled qualified leads via paid search by 74% and pipeline generation by 64%, growing from $3.5M to $5.7M YoY in H1 across four software products (RunMyJobs, ActiveBatch, Tidal Software, JSCAPE) while maintaining a pipeline ROAS of 4. • Establish systems for reviewing campaign performance, identifying new expansion opportunities, and launching new tests, including A/B testing, CRO, personalization, and creative variations, to optimize campaigns and maximize conversions
Education
National Louis University
Bachelor of Arts - BA, International Business
Northwood University
Bachelor of Business Administration - BBA, Marketing & Management
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