Haoxuan Cui
Data Analyst @Btm Consulting
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WORK HISTORY
Data Analyst @Btm Consulting
Irvine, CA, US
Processe marketing campaign performance data from social media platforms (e.g. WeChat, TikTok, Red) using Python to improve data processing and analysis efficiency*Present marketing campaign performance metrics (e.g, traffic, click-through rate, conversion rate) to cross-functional stakeholders using dashboards designed in Tableau*Launch and manage Google Ads campaigns to drive website traffic; after switching to Performance Max, decreased average CPC from $6.93 to $2.35 and reduced cost per conversion by 80%Incorporate strategies from data-driven insights to increase the final conversion rate by 10% and TikTok engagement rate by 24%
EDUCATION
University of Pennsylvania
Master of Science - MS, Systems Engineering
UC San Diego Jacobs School of Engineering
Bachelor of Science - BS, Structural Engineering
ABOUT HAOXUAN CUI
Detail-oriented student with strong analytical skills and an athletic background as China…
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