Haoxiong Bruce Li
Co-founder @ 17TRACK (now part of Dianxiaomi Group) | Vice President, Shareholder & Strategic Advisor @ Dianxiaomi Group | Driving North America SaaS Expansion (ERP 4Seller & JF WMS)
- Role
- Co-founder & Dianxiaomi Group VP at 17track
- Location
- Brea, CA, US
- LinkedIn followers
- 500 followers
About Haoxiong Bruce Li
My journey began at GIGABYTE, where I spent nearly eight years across sales, marketing, product, operations, and supply chain. Those years taught me what it takes to build and scale global brandsan experience that shaped my entrepreneurial mindset.In 2013, I Co-founded 17TRACK with my middle school friend (grateful for that partnership). We started with a small idea, and I led our first round of financing, guiding the company through years of global expansion, product innovation, and operational excellence.In 2021, after leading multiple rounds of discussions and carefully evaluating potential partners, I guided 17TRACK through its acquisition by Dianxiaomi Groupa milestone that reshaped China’s cross-border e-commerce industry. I continued as CEO, driving strong growth in the domestic market and later helped Dianxiaomi secure $210M in Series C and D fundingone of the largest raises in the sector.In 2025, I transitioned to Vice President of Dianxiaomi Group, leading our North America strategy and global expansion. My vision is to build a truly global SaaS and logistics ecosystemone that connects sellers, carriers, and platforms seamlessly through data, technology, and trust.I believe the next decade belongs to companies that can think globally from day onebridging commerce, logistics, and technology to create a smarter, more transparent world of trade.
Experience
Co-founder & Dianxiaomi Group VP
May 2013 — Present · Los Angeles, CA, US
As the CEO & Co-Founder of 17TRACK, I successfully led the company to become the world\'s leading logistics inquiry platform with the highest global traffic and broadest channel coverage. Under my leadership, we secured significant funding rounds and formed strategic partnerships, driving continuous innovation and global expansion.
Education
Nankai University
Business Administration and Management, General
Guangdong Science and Technology Vocational College
Information Management and Computer Application
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