Haoduo Yang

About Haoduo Yang

As a Data Analytics Manager at Publicis Media, I specialize in translating complex data into actionable insights that drive strategic marketing decisions. By uncovering key patterns and trends, I empower businesses to make confident, data-driven choices that optimize performance and fuel growth.With dual master’s degrees in Marketing and Data Analytics, I have developed a unique ability to craft compelling narratives from raw data that guide marketing strategies and enhance customer engagement. My approach helps brands achieve measurable success and continuously evolve in a fast-paced market.Fun Facts About Me:1. At 16, I moved from China to the U.S. on my own, gaining bilingual fluency and intercultural competence.2. A passionate skier and snowboarder, I’ve been shredding diverse terrains since I was 4.3. A dedicated traveler, I’ve explored 29 countries and counting, with a thirst for new cultures and experiences.

Experience

1. Analytics Manager

   Publicis Media

   Mar 2025 — Present · Atlanta, GA, US

   Provide strategic leadership for analytics teams supporting Dunkin’ and Baskin-Robbins, managing analysts and senior analysts. Drive team development through targeted analytics training, optimize task allocation, and establish clear workflows and communication frameworks to ensure efficient and effective support across initiatives. Oversee data warehouse governance, ensuring data integrity and accuracy of SQL-based data extraction. Ensure reliable Tableau connectivity across direct API, first-party, and third-party data sources. Own end-to-end quality control for executive reporting deliverables and insight development across brands. Collaborate with cross-functional teams across both agency and brand sides—including Brand Strategy, Investment Optimization, Investment Strategy, Biddable, Data Governance, and Data Engineering—to provide comprehensive data-driven insights, and deliver strategic recommendations that support brand marketing success. Own and scale consistent full-funnel media measurement strategy, leading cross-channel analysis across digital and traditional media to align campaign performance with brand and media objectives, assess awareness and engagement effectiveness, and quantify downstream conversion impact.

Education

• Georgia State University - J. Mack Robinson College of Business

  Master of Science - MS

• Anderson University (SC)

  Dual Bachelor's degrees of Business Administration

  2013 — 2017