Hao Z.

Experience

1. VP of Engineering

   Meta

   Jul 2022 — Present · Menlo Park, CA, US

   Founded and leading a new organization of, pioneering innovative technologies to transform how merchants engage with consumers and improve business ROI. Advancing three key applications poised to revolutionize the commerce landscape.The first area is, focusing on developing AI-driven tools that automatically generate highly dynamic, personalized images and videos for merchant campaigns. By leveraging a powerful data flywheel and enabling merchants to easily define goals and constraints, this next-generation creative optimization platform aims to unlock billions in incremental profit through improved conversion rates.The second area is, which reimagines conversational commerce—widely adopted in APAC and South America—by building intelligent systems that automatically ingest business tools, information, and knowledge to deliver personalized sales and customer service experiences. This approach frees merchants from manual replies and outdated bots, creating scalable, engaging interactions that enhance customer engagement and satisfaction.The third area, which redefines online shopping from a passive browsing experience to an interactive, concierge model akin to in-store human sales assistance. This seamless, delightful, and personalized experience spans all consumer touchpoints—including lead generation, retargeting, and customer service—providing merchants with an automated, scalable solution that drives higher conversion and revenue.

Education

• Tsinghua University

  B.E., Electrical Engineering

  2002 — 2006

• University of California, Berkeley

  Ph.D. in EECS; M.A. in Statistics

  2006 — 2012

• University of California, Berkeley

  Certificate of Management of Technology, Haas School of Business

  2008 — 2010