Hao Sheng Zhang

Data Analyst @Best Buy Canada

Vancouver, BC, CA

Orchestrated numerous analyses from stakeholders intake to data visualizations; Enabled the Best Buy Ads team to make data-driven decisions based of recommendations, impacted both in revenue increase and cost reduction• Evaluated the cost-benefit of implementing additional ad units through in-depth end-to end analysis, including hypothesis generation, exploratory analysis, and experimentation, resulted in more than 20% of annualized incremental ad revenue• Defined key performance indexes and metrics to oversee the performances of the entire program for immediate actions; fundamentally reshaped the monthly reviews with the executives and was rewarded as the Associate of the Month• Streamlined the entire vendor reporting process by designing the procedures, setting up API calls, building dashboards, and automating several critical steps to not only enhance accuracy but also the efficiency by over 50%• Investigated opportunities for possible program advancements and convinced the stakeholders to move forward with; lifted the viewability of the ads by 10% and exceeded vendors’ expectations• Developed python scripts for implementing first-party audience targeting to be deployed through various marketing platforms for boosting customer engagements with the ads

University of Toronto

Bachelor of Applied Science - BASc, Industrial Engineering