Howard Lee
MS marketing (STEM) | Purdue University | Marketing Analysis | Digital Marketing | Event Planning | Market Research
- Role
- Marketing Analyst at Sponsor A Pet
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analyst
Jun 2024 — Present · US
Delivered actionable insights through a Looker Studio dashboard aggregating data from LinkedIn, YouTube, Facebook, and GA4, enabling strategic decisions that led to a 15% increase in content engagement.• Developed a Python-based web crawler to acquire contact information on nonprofit organizations from multiple websites, expanding the company’s customer database by over 4600%.• Used R and SQL to manage multiple databases with records, ensuring consistency across all sources.• Developed a smart Excel segmentation tool integrating keyword filters and scoring metrics to classify nonprofit contacts by role and department, streamlining sales targeting and contributing to a 300% increase in partnerships.
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