Hany Anbar

About Hany Anbar

I am a growth and product marketing leader with 15 plus years of experience building and scaling go to market, growth, and analytics functions across pharmaceuticals, government, and consumer platforms. I have operated in highly regulated, high stakes environments where decisions carry real financial, reputational, and patient level consequences.I have led end to end growth and product marketing strategy spanning positioning, demand, experience, analytics, and media. I have built and scaled teams, owned multi million dollar budgets, and partnered directly with executive leadership to drive measurable gains in market share, lifetime value, and organizational speed without compromising trust or compliance.My edge is NOT tactics. It is signal detection and decision clarity.Earlier in my career, I worked across broadcast production, journalism, and public sector environments. That background trained me to recognize emerging patterns early, understand how narrative shapes behavior, and see how culture, policy, and trust collide in real time. International work further sharpened this lens, exposing how quickly culture moves relative to organizational comfort.Today, I apply that perspective as an operator.I translate ambiguity into structure. I turn weak signals into positioning. I convert customer behavior into product and growth decisions. I design experimentation systems that scale responsibly in regulated environments rather than spike and collapse. I pay close attention to where trust now forms, including peer networks, creator ecosystems, and non traditional channels that increasingly influence institutional outcomes.I work best where clarity is scarce and the cost of getting it wrong is high.Currently, I operate as a senior growth and product marketing leader and consultant, blending startup speed with Fortune 500 rigor. I partner closely with product, revenue, data, and leadership teams to build durable growth systems, not one off campaigns.If you are navigating a market shifting faster than your playbooks, or operating in an environment where culture, behavior, and strategy must move in sync, we are likely solving the same problems.

Experience

1. Vice President

   Publicis Health

   Jun 2024 — Present · NY, US

   I help large organizations grow by understanding how patients actually make decisions.At Publicis, I worked with Pfizer teams to redesign how patients move from curiosity, discovery to commitment. I studied what they felt, what slowed them down, and what pushed them forward, then reshaped messages and experiences to meet them at the right moment. That work helped increase new patient starts by double-digit percent.I also helped leadership teams see the market more clearly. By connecting patient sentiment, competitive signals, and performance data, I turned complexity into clear choices that guided drug positioning and investment decisions. Those choices helped expand share in priority segments.Beyond results, I built the operating muscle behind growth. I helped set up a growth center of excellence that made testing, learning, and decision-making faster without compromising regulatory standards. Teams moved quicker. Decisions landed with confidence. Growth became repeatable.

Education

• The American University in Cairo

  Bachelor of Arts, Mass Communication

  2001 — 2005

Skills

• Business Planning
• Pitching Projects and Products
• Social Media Marketing with Facebook and Twitter
• Vo Talent
• Final Cut Studio
• Advanced Product Photography
• SEO
• Information Architecture
• Adobe After Effects
• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Budget Management
• Content Management
• Online Marketing
• Avid Media Composer
• Project Management
• Fundraising
• Crowdsourcing
• Broadcast
• Television
• Advertising
• Tv Production
• Production
• Video Production
• Digital Media
• Planning
• Film Production
• Social Media Marketing
• Budgets
• Creative Direction
• Online Advertising
• Storytelling
• Creative Strategy
• Media Production
• After Effects
• Photoshop
• Project Planning
• Marketing
• Film