Naomi Xu
MSBA @ UCLA | B.A. Quantitative Economics + Management Minor @ UCI ｜Ex-Financial Assistant | Ex-F&B Marketing Specialist | Data to Action: Analytics & Growth Strategy | Python, SQL, Tableau
- Role
- Social Media Content Creator at Supercell
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Naomi Xu
Since my UCI days studying Quantitative Economics with a Management minor, I’ve been trying to figure out how to connect my love for numbers with my interest in marketing and people. Fast forward a few years (and countless late-night boba runs ) — I’m now at UCLA Anderson MSBA, diving deep into analytics while still keeping my creative side alive.At Haidilao North America, I worked on brand projects across 13 U.S. stores. From celebrity collabs to kids’ brand partnerships, I helped turn campaigns from ideas into reality — coordinating with teams, making sure the execution was smooth, and learning how data makes marketing smarter.Outside of work, I’ve had some pretty unique side adventures: building a 30K+ following on Chinese TikTok by sharing my study abroad life, and becoming a video game live streamer where I learned how to engage communities in real time. These experiences gave me a balance — numbers by day, creativity by night.Now, I’m excited to bring this mix of quant + marketing + content creation into industries I love — especially beauty, lifestyle, and digital media. Always happy to connect, swap stories, or brainstorm the next big campaign idea.
Experience
Social Media Content Creator
Jun 2025 — Present · US
As an official contracted live streamer with Supercell China for Brawl Stars (published by Tencent in China), I design and host interactive livestreams that engage a large gaming community. My streams regularly attract thousands of concurrent viewers, with highlights including 3K+ peak concurrent viewers,$1K+ in single-stream revenue, and 10K+ likes in top sessions. By creating formats like in-game “friendship matches,” I’ve built strong fan interaction and represented the creator community at major industry events such as ChinaJoy Expo.
Education
UCLA Anderson School of Management
Master of Science - MS, Business Administration and Management, General
UC Irvine School of Social Sciences
Bachelor's degree, Econometrics and Quantitative Economics
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