Hanu Reddy

About Hanu Reddy

Adobe Experience Manager (AEM) & Adobe Experience Platform (AEP) Developer / Architect9+ years AEM | 1+ year AEP | Cloud Service | React | AJO | CJA | Target | AnalyticsAccomplished SR AEM Developer with proven expertise in Adobe AEM and RESTful API development, achieving a 25% increase in user engagement. Demonstrated success in Agile environments, driving innovative solutions and optimizing web application architecture through Maven build automation and GIT version control. Specialized in AEM development, JCR optimization, and OSGi component management, ensuring efficient project execution and delivery. Strong problem-solving skills and adaptability contribute to enhanced site load times and improved user interface design. Expert in integrating AJO with AEP Real-Time Customer Profiles, configuring journey decisioning, eligibility rules, and offer management, and activating journeys through AEM and other downstream channels.

Experience

1. Sr Full Stack Aem Developer

   HD Supply

   Feb 2023 — Present · Atlanta, GA, US

   Designed and developed scalable, component-based architectures using Adobe Experience Manager (AEM) for dynamic web platforms.• Implemented AEM as a Cloud Service with Edge Delivery Services (EDS) to deliver content closer to users with minimal latency.• Built edge-ready AEM components using HTL, Sling Models, and React for faster rendering.• Built and maintained reusable AEM components with React to enhance user experience and integration.• Implemented custom workflows in AEM to streamline content authoring and publishing processes.• Configured and managed Agile workflows in Workfront, including story creation, estimation using story points, sprint planning, and backlog prioritization.• Integrated Workfront with AEM projects, aligning development tasks, content authoring, and release milestones with business timelines.• Integrated third-party APIs within AEM for real-time updates on location services and inventory data.• Integrated Customer Journey Analytics (CJA) with AEP datasets for cross-channel reporting.• Integrated Adobe Journey Optimizer (AJO) with AEP to orchestrate event-triggered customer journeys.• Implemented offer decisioning and eligibility rules within AJO.• Collaborated with content authors to create user-friendly templates and configurations in AEM Touch UI.• Developed responsive frontend components in React utilizing reusable props and state management.• Applied DOM Purify and html-react-parser for secure rendering of HTML content from AEM.• Configured AEM Cloud Service environments for efficient deployment pipelines following Adobe\'s best practices.

Education

• JNTUH College of Engineering Hyderabad

  Bachelor's degree, Information Technology

  2009 — 2013

• University of Michigan-Flint

  Master of Science - MS, Computer and Information Sciences and Support Services