Hansika Thakur

About Hansika Thakur

At Publicis Media, our team takes pride in transforming client visions into compelling designs that resonate with their brand identity. Leveraging my expertise in UI/UX and graphic design, we\'ve successfully delivered innovative solutions that enhance both user experience and visual appeal. My journey in design began with a solid foundation in computer engineering and cybersecurity research at George Mason University, followed by specialized training in graphic design at Fx school. I’m a graphic designer with over 5 years of experience, currently working at Publicis Groupe. I specialize in creating performance-driven creative assets, analyzing data, and developing strategies to engage specific audience segments and optimize conversions. In my role, I’ve designed landing pages for Lakme Salon and worked with brands like Ponds, Lakme, Vaseline, and St. Ives to deliver impactful results. My proficiency in design software such as Figma, coupled with a keen understanding of user research, enables us to curate engaging and user-friendly interfaces. As a Design Lead, I am deeply committed to staying at the forefront of design trends and technologies, ensuring that our deliverables consistently meet the evolving needs of the digital landscape. Our goal at Publicis Media is to empower brands through designs that tell their unique stories and foster meaningful connections with their audiences.

Experience

1. Design Lead

   Publicis Media

   Jul 2024 — Present · Mumbai, IN

Education

• George Mason University

  INTO George Mason University, Research Cyber Security

  2015 — 2015

• Thadomal Shahani Engineering College

  Bachelor of Engineering (BE), Computer Engineering

  2011 — 2014

• Fx school

  Diploma in graphics designing

  2018 — 2019