Hansi Shah
Senior Crm Marketing Cloud Specialist @AdventHealth
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WORK HISTORY
Senior Crm Marketing Cloud Specialist @AdventHealth
Orlando, FL, US
As a Senior CRM Marketing Cloud Specialist, I lead the strategy, execution, and optimization of multi-channel marketing journeys across email and EPIC channels to drive patient engagement and improve consumer experiences. • Design and manage targeted, data-driven CRM campaigns using Salesforce Marketing Cloud and advanced segmentation strategies based on consumer insights and business objectives. • Partner with cross-functional teams to define and activate new attributes, segments, and personalized audience journeys. • Oversee data integration, and transformation processes to ensure clean and actionable data for CRM programs. • Collaborate with internal stakeholders and external agencies to execute and optimize email marketing campaigns, ensuring alignment with best practices and KPIs. • Analyze and report on campaign performance, consumer behavior trends, and ROI, delivering insights and recommendations to support business growth and retention strategies. • Develop and QA email assets and templates while supporting enterprise-wide CRM initiatives. • Leverage marketing technologies and platform tools to streamline workflows, improve targeting, and support strategic business goals. • Communicate complex data and marketing results in a clear and compelling manner to inform key decision-makers. • Consistently provide proactive support and excellent service to internal teams and stakeholders, driving collaborative success.Awards:1) eHealthcare Platinum Award: Best Email Content Series - RMR Women\'s OB and Mother Baby email journey
EDUCATION
University of Greenwich
Bsc in computing, Information Technology
Oshwal College
Level 5 Pearson BTEC HND Diploma, Computing and Systems Development
ABOUT HANSI SHAH
Certified Salesforce Marketing Cloud Email Specialist with 6+ years of experience in the email marketing field. Working closely with marketing automations and journey builder. Strong background in HTML, CSS, AMPscript and SQL.Detail-oriented, data-driven and eager to find new ways to dynamically populate emails by leverage real-time data using AMPscript and AI.
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