Hans Fan

About Hans Fan

Data-driven revenue leader with 20+ years at the intersection of finance, analytics, and marketing, driving sustained profitability in high-volume, transaction-driven businesses. Currently serving as CFO & CDO of MidMetrics, where I’ve built a unified chargeback management platform that integrates prevention, dispute resolution, and real-time analytics—helping merchants recover millions in revenue while improving customer experience.My career spans executive roles in multiple highly profitable database marketing companies, managing P & Ls exceeding $150M, leading cross-functional analytics teams, and optimizing ROI across customer acquisition, retention, and payment processing. Expertise includes financial modeling, recurring credit card billing, revenue optimization algorithms, and risk reduction strategies that directly lift bottom-line performance.Beyond the boardroom, I’m a published author, newspaper and magazine columnist, and radio host—leveraging media platforms to translate complex data and economic insights into actionable strategies for a broad audience. Winner of the 52nd Golden Bell Award, I combine deep technical skill with the ability to communicate clearly and persuasively at the C-suite level and to the public.I thrive on turning complex data into profitable strategy, bridging the gap between technical teams and executive decision-making. Whether scaling a SaaS analytics platform, negotiating partnerships, or guiding M&A evaluations, my focus is the same: measurable business impact.Always open to connecting with forward-thinking leaders in fintech, marketing, and data-driven commerce.

Experience

1. Chief Financial Officer Chief Data Officer

   Midmetrics

   Jan 2018 — Present · Santa Rosa, CA, US

   Architected and scaled a unified chargeback prevention, dispute resolution, and analytics platform, improving recovery rates and reducing merchant churn.Implemented real-time data analytics to optimize dispute outcomes, enabling clients to identify and act on high-risk transactions instantly.Led corporate finance, capital allocation, and forecasting to support sustainable growth and product expansion.Built cross-functional data governance framework, ensuring accuracy and compliance across all financial and operational reporting.

Education

• Fu Jen Catholic University

  Bachelor's degree, Journalism

  1991 — 1995

• Purdue University Daniels School of Business

  Master of Business Administration (MBA), Finance and Management Information Systems

  1997 — 1999

Skills

• Forecasting
• Analytics
• Database Marketing
• Marketing
• Multi-Channel Marketing
• Crm
• Pricing Strategy
• Direct Marketing
• Analysis
• Financial Modeling
• Budgets
• Management
• Strategic Partnerships
• Segmentation
• Quality Assurance
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Strategy
• Marketing Management
• Lead Generation
• Customer Acquisition