Hansel Perez

About Hansel Perez

Hi, I’m Hansel. My heart beats for story. Nothing makes me happier than guiding an audience on a journey from start to finish. My experience is varied, like most people’s, but what sets me apart is that no one else has lived the path I’ve lived and been named Hansel. It\'s a great name now that I\'m an adult, but as a child, I\'d have traded it in an instant.From making napalm to paint on canvas for a Reebok commercial (it totally worked!), to making videos that show financial professionals how to master complex software that gives them an edge, my career (like my name) has been full of contrast.Today, I co-run BeMinded Studio with my partner Tenaya Britton. We help businesses build bold, human-centered brands that march to the beat of their own drum.If you’re reading this, we’re already one step closer to working together.

Experience

1. Co-founder

   Beminded

   Mar 2024 — Present

   I handle the creative execution for BeMinded Studio. From UX design to custom illustrations, every job is about helping our clients connect with their customers.

Education

• School of Visual Arts

  BFA, Traditional Animation

  1998 — 2002

• School of Visual Arts

  Master's degree, Branding

  2011 — 2012

• freeCodeCamp

  Full Stack Web Development Certification, Computer Software Engineering

  2016 — 2017

Skills

• Copywriting
• Art Direction
• Video Production
• Digital Media
• Television
• Adobe Illustrator
• Creative Direction
• Video Editing
• Social Media
• Animation
• Video
• Illustrator
• Copy Editing
• Adobe Photoshop
• Adobe Creative Suite
• Photography
• Brand Development
• Editing
• Advertising
• After Effects
• Photoshop
• Editorial