Hansel Merchor
Director of Paid Search - HealthPlanOne
- Role
- Director of Paid Search at HealthPlanOne
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Hansel Merchor
Over 18 years leading digital paid media teams drive top line growth and profitability. Worked both, in agency and in-house, predominantly on lead generation, e-commerce and branding campaigns. Vast experience in Higher Education Marketing, Home Services and since 2022 Health Insurance Lead Gen. Local, national and international campaigns. Spearheading paid media strategy across all channels, as well as continue to grow and leverage relationship with Google and other media partners.Search Display Video Discovery Value Based Bidding ProgrammaticGoogle Ads, Google Analytics, Google Tag Manager, Google Campaign Manager, SA360, DV360, Google Local Service Ads, Bing Ads, Google Ads and MSN Editor, Kenshoo, Marin, Acquisio, Lead Pages, Optimizely, Simpli-Fi, Centro. Word, Power Point, Access, Excel, ACT, Workamajig, Photoshop, Premiere and Dreamweaver. Google Certified.
Experience
Director of Paid Search
Apr 2022 — Present
Education
University of San Francisco
Masters Certificate, Internet Marketing
2009 — 2009
Thunderbird School of Global Management
Master Certificate in International Management, Management
2009 — 2009
Missouri State University
Masters, Business Administration
2000 — 2003
Valley Forge Military Academy
Associates Degree, Liberal Arts
1994 — 1996
Missouri State University
Bachelors, Business Administration and Management, General
1996 — 1999
Skills
- Web Marketing
- Marketing Copy
- Media Buying
- Copywriting
- Landing Page Optimization
- Advertising Agency
- Brand Development
- Integrated Marketing
- Email Marketing
- Microsoft Excel
- Lead Generation
- Marketing
- Pay Per Click (Ppc)
- Integrated Multi-Channel Marketing
- Interactive Media Planning
- Online Marketing
- Social Media Marketing
- Google Adwords
- Strategic Planning
- Online Advertising
- Google Analytics
- Photoshop
- Online Media Buys
- E-Commerce
- Search Engine Marketing (Sem)
- Social Media
- SEO
- Interactive Marketing
- Account Management
- Analytical Skills
- Managing Agency Relationships
- Agency Agreements
- Ppc
- Mobile Advertising
- Multi-Channel Campaign Management
- Sem
- Multi-Channel Marketing
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