Hans Baker
Web Development Strategist | Client Liaison | Driving Strategic Web Solutions and Exceptional Client Experiences
- Role
- Communications Project Manager at Minebeamitsumi Aerospace
- Location
- Auburn, NH, US
- LinkedIn followers
- 500 followers
About Hans Baker
A strategic and creative marketing specialist with 15+ years of experience, I deliver…
Experience
Communications Project Manager
Nov 2018 — Present · Peterborough, NH, US
My responsibilities related to MinebeaMitsumi Aerospace run in parallel with my work for NHBB. Sometimes, the projects overlap, as NHBB is a significant part of the new global brand.I currently oversee the performance and maintenance of the brand\'s website, employing web analytics to identify website improvements and develop new web content, including news releases, product highlights, and technical information. I also guide the creation of all promotional materials, such as new product brochures, trade-show displays, technical bulletins, design guides, and product catalogs, and direct all marketing service providers\' efforts.Partnering with Sales, Marketing, and other internal departments to plan and execute critical initiatives that achieve strategic business goals, I have been recognized for driving exceptional results through a high degree of productivity, self-motivation, and creative problem-solving ability.KEY CONTRIBUTIONS: Working with the brand\'s executive leadership and marketing firm, I developed the new brand\'s logo, tagline, sales collateral, website, and introductory brochure and video. I produced an award-winning introductory video featuring animation for the Paris Air Show. This effort involved coordinating video assets (product renderings, images, and copy) from eight different manufacturing locations located in the US, Europe, and Asia. I oversaw the development and launch of the brand\'s website within a very aggressive timeframe. The project\'s scope included IA, graphic design, content development (web copy and images), SEO, and user testing. Current and ongoing projects include social media marketing and content development for the website.
Education
University of New Hampshire
Bachelor of Arts - BA, Communication
1985 — 1989
Skills
- Writing
- New Product Launch
- Branding Strategy
- Website Design & Management
- Inbound Marketing
- Public Relations
- Web Analytics
- Video Production
- Website Creation
- Change Management
- Branding & Identity
- Corporate Websites
- Brand Development
- Corporate Website Management
- Marketing Strategy Analysis
- Management by Objectives
- Adobe Creative Suite
- Marketing Communications Campaign Development
- Microsoft Office
- Marketing Strategy
- Marketing Agency Relations
- Content Marketing
- Search Engine Optimization (SEO)
- Project Management
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