Hans Badwal
Brand Communication, Marketing professional specialising in Driving Business Growth, Content Marketing| Recognised as Marketing 30 under 30 2022(e4m Pitch Magazine).
- Role
- Senior Marketing Manager at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hans Badwal
With a clear focus to drive business growth, I have over 8 years of experience in leading marketing initiatives, content-led partnerships, strategic alliances, and BTL projectsVideo Showcase: https://drive.google.com/file/d/1u8-W_rOmUq2dX8qRN5gAxQugEyT5y4ZI/view
Experience
Senior Marketing Manager
Jan 2024 — Present · Mumbai, IN
Lead a high-performing team focused on driving business performance through marketing engagements.• Pioneered Generative AI solutions for creative production, doubling team efficiency and increasing monthly output from 1,900 to 3,800 assets.• Drove digital communication campaigns for NRI Banking, acquiring new accounts and growing the portfolio by ₹3,700 Cr (54% YoY growth).• Developed Debt Management Campaigns, reducing debt default rates by 3% and increasing self- cure rates to 27%, contributing to ₹1,400 Cr in monthly recovery.• Enhanced Retail Forex engagements through BTL and digital campaigns, increasing Outward Remittance transactions by 50% and expanding the customer base from to Reconceptualized and drove growth for the \"FIRST Private experiences\" property, enhancing relationship value among High Net-worth Individual (HNI) customers.
Education
Narsee Monjee College of Commerce and Economics
High School Diploma, Business/Commerce, General
2008 — 2010
University of Mumbai
Master's degree, Business/Commerce, General
2014 — 2016
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor's degree, Business Administration and Management, General
2010 — 2013
Arya Vidya Mandir, Mumbai
ICSE
1996 — 2008
Skills
- Management
- Entrepreneurship
- Marketing Research
- Sem
- Microsoft Word
- Market Research
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Public Relations
- Research
- Business Strategy
- Marketing Strategy
- Marketing
- Online Marketing
- Email Marketing
- Teamwork
- Team Management
- Financial Analysis
- Analysis
- Marketing Communications
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