Hannes Müller
Senior Brand Marketing Manager & Sports-marketing Bei Auto1 Group @AUTO1 Group
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WORK HISTORY
Senior Brand Marketing Manager & Sports-marketing Bei Auto1 Group @AUTO1 Group
Berlin, DE
Accomplishments:Brand Ambassador Partnerships -Appointed the very first Autohero brand ambassador, Ralf Schmitz, and introduced him with a 360 campaign.(2025)-Responsible for managing eight brand ambassadors for wirkaufendeinauto.de and its international partner brands across European markets (2025):Ralf Schumacher (DE), Frank Leboeuf (FR), Antonio Lobato (ES), Enrico Papi (IT), Philippe Gilbert (BE), Tom Coronel (NL), Paulo Futre (PT) and Tony Rickardsson (SE).Sports Partnerships:Paris Saint-Germain (Official Premium Partner w. Autohero);Real Madrid Baloncesto (Official Main and Jersey Partner w. Autohero);Hertha BSC (Official Main and Jersey Partner w. Autohero);DHB-German Handball National Team (Official Main and Jersey Partner w. Autohero);DTM (Official Main Partner w. Autohero)Further working fields:Brand MarketingBrand Partnerships Affiliate PartnershipsSports MarketingAllrounder
EDUCATION
BSP Business & Law School
Master of Business Administration - MBA
University of Potsdam
Bachelor's degree, Sportmanagement
BSP Business & Law School
Master of Business Administration (M.B.A.)
SKILLS
ABOUT HANNES MÜLLER
With over nine years of professional experience, I bring extensive expertise in brand development, sports marketing, and international partnerships to my role as Senior Brand Marketing Manager at AUTO1 Group. My work focuses on building and strengthening strategic alliances with leading sports organizations such as Paris Saint-Germain and the German national handball team. I strive to promote innovative marketing solutions that reflect both AUTO1’s brand vision and the values of our partners. Through my cross-functional leadership skills and commitment to teamwork, I contribute to achieving our shared goals.At AUTO1 Group, I play a key role in the development and execution of sports partnerships that strengthen our Autohero brand on a global scale. With a focus on brand partnerships and affiliate marketing, I work to design creative and impactful campaigns that drive both our company and our partners forward. My ability to nurture and expand international relationships, along with my talent for cross-departmental collaboration, enables me to deliver sustainable results.Currently, I am also responsible for signing Brand Ambassadors across all markets and overseeing the rollout of new projects, ensuring that our brand presence and initiatives are consistently implemented and successfully launched europeanwide.
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