Hanne Lahdensuo
Director, Global DTC E-commerce @ Microsoft, AI Innovation, Global Marketing Leadership, Business Development and new Business Models, Global Product Marketing and GTM
- Role
- Director, E-commerce, Digital Direct Sales at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Hanne Lahdensuo
Senior business, DTC e-commerce, marketing and product management leader with deep experience shaping AI‑enabled digital commerce, monetization strategies, marketing strategies, and go‑to‑market execution at global scale. Committed to increasing revenue through enhanced customer value and experience. Demonstrated success in influencing product roadmaps through customer and market signals, defining differentiated value propositions, and driving sales performance. Trusted executive partner with strong people leadership in highly ambiguous, fast‑moving, complex global business environments. Areas of expertise include: • Global DTC e-commerce, AI transformation, Site Merchandising • UX development and enhancement with AI solutions, testing and building new platform features • Business and Marketing Strategy development and management • Business transformation and building high-performing teams, coaching • Market Trend Analysis & Ecosystem Research • Customer Experience, Data, Analytics, Insights & Advocacy • Marketing Campaign Planning & Execution • Go-To-Market (GTM) Planning • Marketing and Sales Field Readiness & Engagement • Process Improvement & Optimization using automation and AI • Product Marketing & Lifecycle Planning • MS Degree in Economics (Major: International Marketing, Minor: Financial management). Additionally possess extensive international experience, enhanced by proficiency in three languages - English, Finnish, and German.
Experience
Director, E-commerce, Digital Direct Sales
Sep 2022 — Present · Redmond, WA, US
Lead global DTC e-commerce site merchandising team across North America, EMEA, and Asia (including China), with a focus on optimizing web performance, enhancing customer experience, and generating revenue in both consumer and VSB (Very Small Business) segments by experimentation, personalization, automation and intelligent merchandising. I influence AI driven e-commerce platform and capability development and product roadmap priorities. I accelerate learning with customers and unlock monetization opportunities across consumer and VSB segments.
Education
LUT University
Master’s Degree, Economics: International Marketing and Financial Management
Skills
- Go-to-Market Strategy
- Product Marketing
- Mobile Devices
- Mobile Communications
- Mobile Technology
- Product Management
- Mobile Marketing
- Global Marketing
- Team Leadership
- Telecommunications
- Marketing
- Wireless
- Marketing Strategy
- Mobile Internet
- Business Development
- Mobile Applications
- Product Launch
- Marketing Management
- B2b
- Integrated Marketing
- Strategic Partnerships
- Digital Marketing
- Strategy
- Multi-Channel Marketing
- B2b Marketing
- Business-to-Business (B2b)
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