Taylor Hannasch
Loyalty Strategist | Digital and Retail Experiences | Manager, Loyalty at Ulta Beauty
- Role
- Loyalty Strategy & Experience Manager at Ulta Beauty
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Taylor Hannasch
I am a results-driven marketer with 7+ years of experience in loyalty strategy and partnerships, specializing in driving customer acquisition, engagement, and retention for industry-leading loyalty programs at United Airlines and Ulta Beauty.At United Airlines, I spearheaded marketing strategies for launching new loyalty partnerships, optimized engagement with the co-brand credit card portfolio, and implemented innovative lifecycle strategies tailored to the unique challenges of the COVID-19 environment.In my current role at Ulta Beauty, I own the roadmap for the best-in-class loyalty program with over 43M+ members. I led the rebrand and restage of the program, repositioning it at the core of Ulta Beauty, and evolving the value prop from transactional to emotional/meaningful. In short, I\'m specialized in creating and delivering impactful, frictionless experiences across digital and in-store channels, and have a proven track record of building stronger customer relationships and fostering brand loyalty.Skills & Competencies- Cross-Functional Leadership: Delivering large-scale loyalty initiatives by managing project teams including IT, Digital, Field, and Operations stakeholders (Skills: project management, communications and leadership-level presentations)- Insights-Driven Strategy: Leveraging loyalty program analytics, consumer insights, and industry trends to shape roadmaps and strategies.(Skills: Analytics, Tableau, Excel, qualitative and quantitative consumer research)- 360° Marketing Campaigns: Designing and delivering integrated marketing and lifecycle campaigns (Skills: CRM, audience strategy, creative development, partner relationships, agency relations)
Experience
Loyalty Strategy & Experience Manager
Sep 2021 — Present · Chicago, IL, US
Build and deliver meaningful and seamless digital and store experiences for Ulta Beauty’s best-in-class loyalty program with over 43+ million members- Manage large cross-functional projects from strategy development to business case building and through to execution. Delivers program optimizations and enhancements that underpin loyalty objectives
Education
Indiana University Bloomington
Bachelor of Science in Business, Marketing and International Business
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