Hannah Halloran Xanders
Marketing Manager @ASRC Federal
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WORK HISTORY
Marketing Manager @ASRC Federal
Drive the overall social media strategy for ASRC Federal, overseeing the development, execution, and analysis of engaging content across all social media platforms to enhance brand presence and engagement. • Develop and implement targeted digital marketing campaigns, utilizing data-driven insights to optimize campaign performance and achieve marketing goals, while continually monitoring and adjusting strategies for optimal results. • Assist in the development of large-scale corporate campaigns that advance organizational goals through all phases, including research, development, designing and executing go-to-market plans for both internal and external audiences, implementation, and continuous tracking, analysis, renewal, and maintenance to ensure sustained success and alignment with campaign goals. • Support the planning and execution critical event activities that support thought leadership and business development initiatives, developing custom collateral to create impactful event experiences. • Uphold brand integrity by ensuring all standard marketing materials are consistently updated and accurate, aligning with brand guidelines and maintaining cohesive content, design, branding, and messaging. • Collaborate with cross-functional teams to drive innovative marketing initiatives, leveraging market research, competitive analysis, and customer insights to identify new opportunities and drive effective marketing strategies.
EDUCATION
SUNY Brockport
Bachelor's degree, Marketing
ABOUT HANNAH HALLORAN XANDERS
As a dynamic marketing professional, I approach each project with an inspiring, hard-working, and vigorous mindset. I believe in learning by doing, and my extensive experience in relationship building and strategic planning has helped me cultivate a focused and passionate approach to my work.With over a decade of experience in driving brand growth, digital campaigns, and corporate communications, I currently manage comprehensive social media and digital marketing initiatives at ASRC Federal. I excel in developing data-driven strategies that enhance brand presence and engagement, while leading large-scale campaigns and executing impactful events.Skilled in maintaining brand integrity across all channels, I collaborate effectively across teams to seize new opportunities and craft innovative solutions that align with organizational goals. I am passionate about leveraging market insights and creative storytelling to build a strong, recognizable brand and foster meaningful connections.Some of my notable accomplishments include: In 2024, I completed a robust course focused on effective and collaborative project management approaches, culminating in the successful attainment of the American Marketing Association Agile Project Management certification. My team earned the Bulldog PR Award Gold Star for Best Multimedia Campaign in 2022 and the AVA Digital Gold Award in the B2B Category for Web-Based Production in 2020.🤝 Being selected as a protégé in the 2022 Government Marketing University GMarkU Mentorship Program. Serving as a speaker at the World Trade Center Institute\'s Taste of Business Speaker Event in 2019.
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