Hanna Hupp

About Hanna Hupp

I am passionate about applying my communication, collaboration, and technical skills to help organizations advance equity and justice. Areas of Expertise:Writing, editing, digital communications strategy, content production, data analytics and visualization, project management, digital advertising, organic social media management, interpersonal communication, equity-based communications, and development communications. Technical Proficiencies: • Email programs: Marketo, Predictive Response, Pardot, Eloqua, Stripo, Mailchimp• Digital advertising platforms: Google Ads, Facebook, Instagram, X, LinkedIn• CRMs: Salesforce, Blackbaud, Dynamics 365• Graphic design programs: Adobe InDesign, Canva• Survey tools: Survey Monkey, Qualtrics, Alchemer, GetFeedback, FormAssembly• Web platforms: Wordpress, Drupal, Squarespace• Data analytics and visualization tools: Google Analytics, Microsoft Clarity, Google Looker Studio, PowerBI, Tableau• Project management tools: ProofHub, Basecamp, Asana, Monday, Trello• Miscellaneous: G Suite, Microsoft Office Suite

Experience

1. Director for Digital Communications

   UW Medicine

   Mar 2025 — Present · Seattle, WA, US

   Team Leadership and Strategy• Oversees UW Medicine Advancement\'s in-house digital communication team and external vendors.• Coaches and trains team members on effective digital content creation, website tools and technologies.• Sets strategy and oversees planning for all digital engagement and communications for UW Medicine Advancement.• Collaborates with colleagues to create and implement digital communications plans for their programs and initiatives.• Acts as the digital communications team lead for specific fundraising teams and projects, developing and overseeing comprehensive digital-first communications and marketing plans in support of fundraising goals.• Sets, tracks and shares performance goals across digital platforms.• Member of Equity, Diversity and Inclusion (EDI) Steering Committee and UW Advancement White Allies Group.Email Marketing• Serves as project manager for all mass and targeted email communications.• Continually tests variables and provides guidance to teams on strategy, content, layout and approaches to improve their results.• Coordinates with the data management team to track email engagement and maximize opportunities to engage and reengage audiences.• Designs and implements automated email campaigns, continually monitoring and adjusting strategies to improve results.Website Strategy and Management• Oversees all aspects of Advancement website properties, continually evaluating ways to improve UX, UI, SEO and accessibility.• Leads and project manages site redesigns, refreshes, rebuilds and other technology solutions.• Publishes content and builds webpages.Social Media and Digital Advertising• Develops and executes paid and organic social media strategy for UW Medicine Advancement to drive awareness, stewardship and engagement.• Builds relationships with colleagues across UW Medicine and UW to amplify UW Medicine Advancement content.• Works with ad buyer to design and implement high-ROI digital advertising campaigns.

Education

• Western Washington University

  Bachelor of Arts - BA, English Literature and Humanities Double Major

  2013 — 2017

Skills

• Creative Writing
• Public Speaking
• Teamwork
• Communication
• English Literature
• Interpersonal Skills
• Google Drive
• Event Planning
• Dropbox
• Microsoft Word
• Team Leadership
• Microsoft Office
• Social Media
• Writing
• Research
• Editing
• Computer Proficiency
• Copy Editing
• Proofreading
• Leadership
• Peer Tutoring
• Collaborative Problem Solving