Hannah Stiefel
Entertainment Merchandise & E-commerce
- Role
- Merchandise & E-commerce Operations Specialist at SiriusXM
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Hannah Stiefel
I\'m an innovative entertainment merchandise and e-commerce executive bringing brands to…
Experience
Merchandise & E-commerce Operations Specialist
Jan 2022 — Present · Los Angeles, CA, US
Driving daily merchandising and e-commerce operations for 45+ podcasts (including Conan O’Brien Needs A Friend, SmartLess, WTF with Marc Maron, Office Ladies, Freakonomics Radio); 80+ music, sports, talk & seasonal channels; 15+ company-branded initiatives across live events, point of sale pop-ups, and three online retail stores. • Elevating show-specific merch development with talent, production, and design teams. Directing email, social, and audio merchandise marketing campaigns and managing an 8-person customer service team.• Developed and released new products and 150+ new collections.• SiriusXM Store earned +40% YoY growth.• Integrated YouTube Merch Shelf on the Team Coco channel (Conan O’Brien) enhancing product discoverability and new revenue streams.• Built and oversaw SiriusXM new hire gifting experience, curating premium branded merchandise with 85% ongoing participation.• Improved customer service response time 54.7% year-over-year as of Q2 2025, while maintaining a 4.8/5 customer satisfaction rating.• Launched and managed two new merchandise stores from the ground up for subscribers and employees. Led development with tech teams, legal and privacy executives.• Led research, testing, and rollout of Shopify e-commerce upgrades. Evolved all content including imagery, descriptions, foregrounding size inclusivity, gender-neutrality, and eco-conscious product features.
Education
Emerson College
Bachelor's degree
University of California, Los Angeles
Graduate Certificate, Marketing
Fielding Graduate University
Media Psychology
Skills
- Broadcasting
- Office Administration
- Marketing
- Accounts Payable
- Blogging
- Facebook Fan Page Creation
- Television
- Publicity
- Social Networking
- Social Media Marketing
- Art Direction
- Feature Films
- Broadcast
- Fan Pages
- Hd Video
- Avid
- Camera
- Music Videos
- Office Management
- Difficult Situations
- Digital Media
- Cable Television
- Film Production
- Social Media
- Legal Assistance
- Content Development
- Video Production
- Media & Entertainment
- Entertainment
- Media Marketing
- Entertainment Industry
- Prioritize Workload
- Entertainment Technology
- Comedy
- Administrative Assistance
- Social Tv
- New Media
- Creative Direction
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