Hannah Sheets
Decoding the ‘Why’ Behind the Buy | Where Strategy Meets Storytelling | Category Insights Expert | Building Smarter Categories with Strategic Insight
- Role
- Category Insights Manager at The Honey Pot Company
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Hannah Sheets
Data-driven insights leader with a passion for turning complex data into clear, actionable strategies that drive growth. With deep experience in consumer packaged goods, e-commerce, and retail analytics, I specialize in uncovering category trends, optimizing performance, and identifying whitespace opportunities.Skilled in data storytelling, stakeholder collaboration, and strategic decision-making, I bring a strong understanding of tools like Power BI, Nielsen, IRI, and Numerator to create value across sales, marketing, and innovation teams.Core strengths include:• Consumer & Shopper Insights• Category Performance Analytics• Market Share & Channel Growth Strategy• Data Visualization & Storytelling• Customer Retention & Loyalty Analytics• Go-to-Market Strategy SupportLet’s connect!
Experience
Category Insights Manager
Mar 2024 — Present
Drive category, shopper, and performance analytics across household penetration, repeat purchase, market share, and product performance to fuel customer acquisition, retention, and brand growth• Measure marketing, media, and promotional ROI, uncover competitive white space, and identify portfolio growth opportunities• Translate complex consumer and shopper insights into clear, compelling retailer-ready stories that defend and expand shelf presence• Analyze category performance, distribution expansion, channel growth, assortment productivity, and in-store promotional impact to inform commercial strategy• Deliver insights to Sales on a regular cadence, enabling faster, more confident retailer decisionsCoach Sales partners on data storytelling and insights communication, building self-sufficiency in everyday analytics• Co-create master sales decks with Sales and Marketing, including SKU rankings, channel priorities, and growth opportunities• Partner cross-functionally with Finance and Sales to convert data into actionable financial insights that influence annual planning, forecasting, and retailer negotiations• Build and maintain Power BI dashboards and advanced Excel tools to track velocity, distribution, and promotional effectiveness in real time• Lead assortment optimization and SKU rationalization analyses across top retailers to unlock incremental growth• Continuously synthesize insights from industry reports, marketplace briefs, and webinars into concise POVs shared via newsletters and recaps• Bring deep expertise in the Fem Care / Women’s Wellness category, competitive dynamics, and evolving shopper needsTools: Numerator | Nielsen | Circana (IRI)| Mintel | Power BI | Advanced Excel
Skills
- Marketing
- Social Media
- Social Media Marketing
- Microsoft Office
- Photoshop
- Social Networking
- Customer Service
- Powerpoint
- Sales Analysis
- Public Relations
- Blogging
- Iri
- Google Analytics
- Advertising
- Customer Satisfaction
- Photography
- Editing
- Google Adwords
- Adobe Acrobat
- Research
- Indesign
- Teamwork
- Adobe Creative Suite
- Public Speaking
- Team Leadership
- Brand Development
- Retail Link
- Brand Management
- Outbrain
- Spss
- Imovie
- Landing Pages
- SEO
- Digital Marketing
- Microsoft Excel
- Delegation
- Cross-Functional Team Leadership
- Brand Equity
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